All too often, it's the negative issues around adult social care which attract the headlines, obscuring the fact that the care sector is a vibrant and rewarding place to work. Care workers and their employers should be rightly proud of the services they provide and the difference they make in the lives of vulnerable people who cannot otherwise cope.
As people continue to live longer, the demand for care services can only rise and that means the sector needs more commitment, compassion and quality than ever before. It also means job opportunities will continue to grow, which is why our colleagues at Skills for Care want more care providers to celebrate their profession and encourage greater numbers of people to consider careers in the care sector.
Here at the Social Care News blog we will always support initiatives championing careers in the care and support sector.
I Care...Ambassadors Week is the latest example. Taking place between 10-14 February, it's an opportunity to showcase the many job opportunities the sector has to offer.
If you and your organisation have already signed up to be ambassadors that's great news - let us know how you are generating interest in your area.
If you are new to the initiative, the link above provides all the background you'll need, including how to register to become an I Care...Ambassador. The Skills for Care site also provides links to toolkits to help you find and retain the right people with the right outlook for a career in care.
Please share with us how becoming an I Care...Ambassador has made a difference to you, both in terms of how you view the care sector as a place to build a career and in raising awareness and interest in those you talk to.